Thomas Allison publishes new report - Understanding why existing high-tech systems designed for the livestock industry are largely underutilised

Scholars Reports 2017

Understanding why existing high-tech systems designed for the livestock industry are largely underutilised: and what are the barriers to their successful adoption

Objectives of Study Tour

• To identify factors that impair the utilisation of farm technology.

• To identify any beneficial features that system developers ought to integrate into their platforms.

• To identify any necessary improvements to the supply and support chain.

• To identify what changes may be necessary at farm level to drive optimal utilisation of farm innovations.

Countries Visited - 8 states in America (over 2 trips) New South Wales and Victoria in Australia Honshu island, Japan Israel, Indonesia and UK

Key findings:

• The concept of a “farmer” as a single entity is incorrect; thus many technology systems designed for “farmer” operation within the livestock industry will remain underutilised.

• Technical systems are used by operators and specialists. Their expectations, requirements and evaluation of the system will be markedly different.

• The perceived benefits of technological systems are unclear at the point of use – operators are prone to hyperbolic discounting.

• Specialist understanding (either on-farm or via third party) is influencing investment in new technology.

• Confidence in support provision is necessary for successful adoption of technical systems

See the full report here.